COLGATE TOTAL

#StartBetter

Credits

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Copywriter

Mara Rotarus

Dorothy Atutu

Art Director

Camille Roulant

Magazine content

Vilma Paasivaara

Amy Bowker

DOP

Bojan Brbora

Cast

Frances Amey

Adrian Tauss

We all need an extra boost of confidence to be the best version of ourselves. Getting the right start is essential to embracing everyday. With Colgate Total you can start better.

The campaign runs in two steps. The first step, the content marketing is composed of 20 second videos embedded on targeted websites, which aim to promote the branded content. The second step, the branded content, an online magazine that showcases articles and features focused on strong characters that inspire the readers to start better and to enjoy life to the full.