LYNX

#NotAGod

Credits

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Copywriter

Mara Rotarus

Josh Mansell

Art Director

Camille Roulant

Robbert Lopik

Filmmaker

Mara Rotarus

Storyboard

Camille Roulant

Cast

Harrison

Monica Merino

Margaux Lebel

#NotAGod is a propaganda film for Lynx which breaks the stereotypes that boys and young men see in the media and feel pressured to comply with. In this campaign we reverse the approach that the brand previously had: we start from an obviously fake yet funny premise - that there is a Sex God, which addresses directly men insecurities in relation to girls.

In order to activate this campaign on social media we created the Sex God fake Tinder profile. We introduced custom-made GIFs showcasing his godly look and a short bio with his description and and invitation to watch the campaign video.