VIRTUAL CARDS

Loyalty cards all in one card

Credits

-

Creative strategy and concept

Mara Rotarus

Director

Mara Rotarus

Production

Revolver Bucharest

Producer

Izabela Valentino Rudolf

DOP

Boroko Biro

Editor

Marian Balan

Production Design

Elena Constantin

PM

Miruna Gheorghiu

Cast

Mirela Buhus

Silvia Stanciu

Anamaria Rednic

Victoria Bobu

Every woman knows how difficult it is to find so- mething in your handbag. Especially when there s an anxious queue behind you. Virtual Cards is an app that allows you to store all the loyalty cards and coupons in one place - always easy to find and to use. The TV commercial plays on the contrast of Virtual Cards and portrays a co- medic situation that everyone can identify with. The campaign ran online and on TV in Roma- nia, across major channels including the national channel.